Marketing Coordinator

UTAK Laboratories
Santa Clarita, CA 91355
United States

Job Description
UTAK is currently seeking an experienced individual to fill the position of Marketing Coordinator with the organization. The Marketing Coordinator will support vendors hired to execute marketing and product development projects and performs marketing analysis to increase the Company's visibility it's market share.
•Comply with UTAK’s policies, procedures, quality standards and current Good Manufacturing Practices (cGMP) as well as safety and environmental regulations.
•Research and analyze market trends and indicators of major customer activity within the industry.
•Research details about the product and its performance in the marketplace.
•Manage a wide range of online marketing and brand building projects.
•Supports the development and updating of UTAK’s competitor dossiers and market share data.
•Analyze competitors’ websites and online presence to assess their strengths and weaknesses.
•Survey and research the effectiveness of marketing projects and recommend revisions of policy to more effectively utilize marketing campaigns.
•Support the tracking of product performance.
oCreate records and charts that illustrate the performance of the product and the marketing contact campaigns for use in strategizing future projects.
•Contact customers and industry partners to gather information on potential new products.
•Contact and survey assigned customers to learn how they rated their UTAK experience.
•Conduct surveys to ensure UTAK’s marketing resources are as visible and accessible as possible to the customers.
•Ensure that the website and web resources are user-friendly and easy to understand by the customers.
•Monitor website performance and Google analytics.
•Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements.
•Monitor web traffic and source analytics.
•Plan and manage logistics for UTAK events and industry conferences.
•Collaborate with vendors to organize marketing and company events.
•Attend industry conferences and trade shows.
•Track the effectiveness of trade shows.
•Provide support to ensure the department’s adherence to the budget.
•Supports Customer Service activities when required, i.e. quotes and order processing.
•Deliver regular and reliable attendance and punctuality.

Job Requirements
•Excellent computer and typing skills required (e.g. Excel, Word and Outlook)
•Strong marketing and research skills.
•Basic understanding of budgeting.
•Fluency in verbal and written English required.
UTAK Laboratories
Christina Plutchak

Santa Clarita CA 91355
United States